Wednesday, January 26, 2011

You Could Be The Face of ELF

Ok, my lovely ladies!  One of you could be the next face of e.l.f.!  If you think you have what it takes, keep reading:

For the second year in a row, e.l.f. Cosmetics will be spearheading a spokesmodel search – Beauty At All Ages 2011- turning to its own loyal customers to fill the role as the new face of the brand for 2011. The exciting, interactive opportunity will kick-off on January 18th and will run until March 20th, with finalist selection taking place in mid April.

e.l.f. Will be partnering with Explore Modeling (, a top online casting and modeling resource site to launch the contest that will be open to the general public for both entry submissions and voting. So anyone can certainly enter! Beauties of all ages and ethnicities are encouraged to enter their model-esque headshots for a chance to claim the coveted title. Submissions can be candid photos that capture both personality and features and need not be professional headshots.

Categories for the search include Teens, 20’s, 30’s and 40’s+. Four finalists, one from each category will be chosen by e.l.f. judges and brought to NYC where they will receive an exclusive makeover from Achelle Dunaway, Creative Director and lead makeup artist for e.l.f. They will also partake in a professional makeup photo-shoot from which the final winner will be selected.

The lucky winner will be crowned the 2011 “face of e.l.f.,” and will be featured on the e.l.f. website, e.l.f.’s facebook page, in e.l.f.’s makeover and tutorial youtube videos and e.l.f.’s newletters. The winner will also have the chance to design a signature makeup collection which will bear their very own moniker. Additional prizes include a "Makeup for Life" e.l.f. cosmetic package or voucher, with an estimated retail value of $250 and a cash prize of $500.

Aside from the grand-prize winner, participants also have the opportunity to win the titles of “Voter Winner” and “Popular Vote Winner.” Both participants and e.l.f. fans can vote in the contest – all voters will be entered into a raffle for a new Flipcam camera, with the winner drawn at random. In addition, the contestant who receives the most votes from her peers will win a 4 night all-expense-paid beach vacation sponsored by Beaches.

For further information on Beauty At All Ages 2011 please visit:

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