Today I'm focusing on Avon. The Avon Foundation for Women Campaign is launching a new crusade with Reese Witherspoon to “Kiss Goodbye to Breast Cancer” during the month of October. As a new symbol of empowerment, Avon and Reese are unveiling “Lips” to give the quest a little lip service, including:
- Lips for Life tote (above) – With 100% of the proceeds going to support the Avon Breast Cancer Crusade.
- Avon and Reese are asking women to “PassTheKissOn” through a fun, customizable online widget that lets users send personalized messages – spoken by a pair of talking lips – to family and friends. The widget can be accessed by visiting www.PassTheKissOn.org (I'll have the widget on my sidebar all week).
Thanks, Avon, for continuing the great work for women!