Tuesday, December 01, 2009

Meet the Brand: Raw Minerals

Quick: Raise your hand if you've switched from liquid foundation to mineral foundation.

I switched over when I started this blog oh-so many years ago. And so far, I've been pretty darn loyal to two mineral brands: Bare Escentuals and Pur Minerals. The market is flooded with mineral foundations and lately I've been trying out products from RAWMinerals.

Let's learn about this brand:

RAWMinerals makes a full line of mineral foundations, an active veil containing SPF, mineral glow (similar to BE's warmth), lip color, eye color, and brushes. Their products contain active botanical ingredients derived from plants to fight wrinkles, even out skin tone, and revitalize firmness. Their stuff is free from parabens and other nasty chemicals, and the company is serious about using sustainable ingredients.

It's easy to root for a company that makes products from good-for-you ingredients and that has an environmentally conscious business philosophy.

But how are the products? I've been trying out their "Discovery Kit" that comes with 2 Mineral Foundation Shades, Mineral Glow, Active Veil SPF 18 and 3 Artistry Brushes.

I blend the two shades of foundation together and I get pretty decent coverage. Their products don't feel heavy and I almost forgot I was wearing anything, which is nice. I found the mineral glow to be a little difficult to blend correctly with the accompanying brushes, but since I prefer blush anyway, I was't too upset by this. The active veil does a nice job of finishing the look, though I don't think it really helps keep shine down for a long period of time.

All in all, I find that I use RAWMinerals interchangably with my other mineral foundation products. It seems very comparable to similar products from Bare Escentuals and Pur Minerals.

My only negatives are:
  • The foundation doesn't contain SPF (though the active veil does!)
  • The makeup brushes didn't rock my world, but I'm a creature of habit and it takes alot to get me to change my brushes!
  • I'm not sure if it was the foundation or the veil, but one of the products seems to have a little extra sparkle to it, and I'm not a big fan of glittery products. I'm not saying that I look like a vampire from Twilight, but there is the tiniest bit of sparkle that doesn't thrill me.
My final say: I think RAWMinerals offers a decent product that's easy to use, flattering, and that has its corporate heart in the right place. If you're interested in switching to minerals, I'd recommend their Discovery Kit with very few reservations.

Oh! And they even have a deal for you, my fabulous readers. When you order online, enter code DISCOVERY50 and get 50% off your order. Nice!

Disclosure: A press sample was provided.


Yvonne said...

I haven't tried the Raw minerals. I tried to like them. Not a fan. Here's why... as a makeup artist/photographer, I think they give a sort of 'mask' to the face. Not letting the skin show through. Also, they have reflective properties that don't photograph well. They bounce light, I should say. For everyday wear, they are ok. Having dryer skin, I don't like how it feels on the skin, even with a good moisturizer. I have been a huge fan of the Studio Tech line by MAC. Not drying. Doesn't feel heavy on the skin while it covers well. Comes in tow lines for yellow or pink undertones. I'd love to know your thoughts on this line! Sorry to disagree with you!

Lydia said...

Yvonne: It's perfectly ok to disagree! We all have different skin types and different makeup needs. My skin is not dry so for me it feels pretty good! Thanks for your insight.

All Women Stalker said...

I haven't tried this brand but I have tried different mineral make-ups and it's better than the usual make-up I have before. So, I bet this "Raw Minerals" is good. :)