Tuesday, August 11, 2009

(Air)Brush with Beauty

I was thumbing through my latest Sephora catalog and I noticed a new product that Sephora's proudly launching this fall: Temptu. It will set you back $225 (plus $55 every two months for foundation pods) and it will be available in stores on September 15th (it's already for sale online).

So, what exactly is this thing? Here's what Sephora has to say:

The leader in professional AIRbrushing, TEMPTU is the brains (and beauty!) behind most of the A-list work you see—the picture-perfect faces on the silver screen, the immaculate high-fashion shots. Now the brand is revolutionizing everyday makeup with its TEMPTU® AIRbrush Makeup System, a personal AIRbrushing tool designed to deliver impeccable coverage on demand. The sleek system's handheld applicator sprays with TEMPTU's natural-finish foundation, blush, and highlighter, leaving skin looking untouched—never retouched. It's easy and unparalleled perfection—right at your pretty little fingertips.

Hmmm....an at-home airbrush for applying foundation? Sounds a little frightening to me. I envision myself getting foundation all over the place, basically everywhere except my face. I'm not a makeup klutz, but I'd be worried that I wouldn't apply my makeup well with this since it's a new technology that I've never tried before.

Sephora says that Temptu is easy to use and that it's mess-free. Better yet, they claim that using will give professional results--flawless skin. People who've tried it love it, at least if the reviews on Sephora's website are to be believed.

I'd be willing to try this out, but I do have some concerns.
  1. Is this really necessary for the mass market? Do the vast majority of us need something this high-tech to apply foundation?
  2. Is this thing worth the hefty price tag?
  3. How easy--really--is it to use?
I have no plans on purchasing this product any time soon, but I'd love to hear your thoughts on this. Would you want to try out an at-home airbrush? And is $225 plus $55 for the foundation pods a price you'd be willing to pay?


Anonymous said...

I tried it at the Sephora opening and it is that amazing! It covered all my flaws perfectly but still looked really natural. My skin never looked better. It also works really well too on mature skin. I went with my mom and she looked fantastic! It is a hefty price tag, but I think its the initial system purchase that makes it so expensive. This is definitely going on my X'mas list.

Maria (Bare Minerals) said...

If I had the money, I would definitely try this out. I saw an interview with a professional makeup artist during New York Fashion Week and he was using this airbrush tool to apply not just foundation, but eyeshadow as well. It looks fun!