Sunday, August 26, 2007

Sometimes a Brush is More Than a Brush

I don't know about you, but I always seem to hear conflicting information about brushing your hair. Some (like Marcia Brady) advocate diligent, enthusiastic hair brushing several times a day. Others say brushing your hair causes damage and should be avoided unless absolutely necessary. Now Goody, one of the most prolific makers of brushes and other styling products, is selling brushes that do more than just style your hair.

In their current ad campaign for their new line of style therapy brushes, Goody is encouraging us to cheat on our condition, shampoo, and stylist. Here's how:
  • Add+Shine: These brushes are infused with jojoba oil and vitamin E to condition and hydrate, replacing moisture lost by shampooing. The oils and vitamins in the brush promise to smooth the cuticle, thereby preventing annoying fly-aways. Sounds great, especially for use during winter when we're faced with dry, hot air indoors.

  • Reduce+Dandruff: Flakes are so annoying, but this line of brushes contains copper, a natural fungicide that reduces dandruff and dry scalp issues. How nice to use a brush to control flakes instead of relying on harsh anti-dandruff shampoos!

  • Protect+Color: If you're like me and you color your hair, you know how shampoo and environmental factors fade your expensive dye job. Goody offers brushes for blondes, red heads, and brunettes that contain something called Questamide. Apparently, Questamide is an oil that is very similar to the oils in scalp that close the cuticle and help lock in your color. These are boar bristle brushes, so they're really great for styling.
These brushes have yet to really hit the market, so I can't find the prices for them yet. Just keep your eyes peeled for them at your local Rite-Aid, CVS, Longs, or Meijer. Apparently the brushes will also be available at evil, wicked Wal-Mart, but I'll never advocate spending money there since they are union-busting, bad to their employees, and the epitome of everything wrong with a capitalist system. (Lecture over.)

I'll give an update on pricing and availability soon, until then, go to www.stylingtherapy.com for more info!

3 comments:

Michelle said...

I have the jojobai oil brush!

It works! Makes my hair super smooth. Good question thought... how long does the oil last?

6 months? A year?

It seriusly cannot last forever?

hmm....

Lydia said...

i was wondering the same thing, Michelle! I'll have to look in to that! :)

Serendipity said...

It works?!?!?! I NEED THIS BRUSH!