Global warming is finally being considered real by the scientific world, and there is a glimmer of hope that man-made pollution will be curbed in an effort to slow the rapid destruction of the earth. When considering ways you can help the environment, you might think about carpooling, buying a hybrid car, replacing your light bulbs or any number of things.
Well, thanks to the marketing gurus at some major cosmetics companies, you can also consider buying eco-friendly makeup. Yup, you heard it here! According to Sephora, you can save the world with these products:
- Lavanila Laboratories Fragrance , available in Grapefruit, Vanilla Blossom or Pure Vanilla ($56). According to the manufacturer, not only do these products smell good, they're also good for you. These perfumes are made from all natural ingredients that supposedly heal skin and protect it from harsh toxins and pollutants. How, exactly, this is supposed to help the planet is a mystery to me. I never knew that by spraying on a scent I would be saving the environment. Somehow I think Lavanila's advertising department is a little full of it, but hey. What do I know?
- Stella McCartney's CARE skin care line , including cleansing milk, moisturizing fluid, and nourishing elixir to name a few, ranging in price from $35 to $76. Stella, the fashion designer and Beatle scion, has created luxury certified organic skincare products that contain only the best in organic and natural ingredients. The brand claims you can pamper yourself while caring for the environment, just by using their luxury-priced products. Hmm...really? I can simultaneously enjoy giving myself an at-home facial while protecting threatened species and restoring the O-Zone layer? Wow....talk about multi-tasking.
- Cargo PlantLove Botanical Lipstick, $20. This is the all-in-one eco-friendly beauty product! The ultimate in trendy! Not only is the lipstick made from natural, organic, botanicals, but the tubing is made of an earth-friendly corn-based polymer, and the paper box it comes in has been infused with wildflower seeds. Yup! You can throw the box into a little bit of soil and it will spout flowers (sounds like a Chia pet!). If all that doesn't make you want to run out a buy a tube or three, then consider this: five of the PlantLove lipstick shades were created by celebrities (Evangeline Lilly, Sarah Chalke, and Lindsay Lohan, to name a few. The Lohan shade must be, what, at least 80 proof?) While this brand does highlight some beneficial new packaging materials, it still seems a little silly to me to think that by buying a lipstick we're saving the world.
Maybe companies should focus less on marketing and more on implementing green business practices. Do any of these three companies have environmentally friendly production facilities? Do they make recycling and energy conservation a top priority? Or are they just hoping to make some green for themselves?
I know we all want to think that doing something good is as easy as buying organic products, but there is much greater work to be done, and believing a perfume can reverse the effects of greenhouse gases is crazy.
Ok, rant over. I promise!