Saturday, January 27, 2007

Beauty By The Numbers

I came across an article in the Seattle Times detailing statistically who among us uses make up products, by age and ethic group. The numbers and research come from NDP, a consumer research group. Here's what they found:
  • Of the 5,657 women between ages 18 and 64 surveyed, 84% have worn makeup in the past year. (Only 84%? Wow!! That's surprising!)
  • African American women are the least likely to use makeup and skin care products while Hispanic women are the mostly likely to use cosmetic products. (According to the article, African American women have a more difficult time finding cosmetics that match their skin color and needs. It's no wonder. In a quick glance at Cover Girl's foundations, it seems they have easily twice the number of shades for lighter-skinned women than they do for darker-skinned women.)
  • Older white women are less likely to use makeup than younger white women, but older Asian women use cosmetics more frequently than younger Asian women.
From an online poll, NDP had interesting findings grouped by ethnic background:

"Asian: The most likely to use sunscreen and after-sun products. They also are most likely to use facial moisturizers, cleansers and lip-care products.

In color cosmetics, Asians are the most likely to use bronzers and shimmer sticks every day.

Hispanic: The leaders in everyday use of mascara, blush, eye liner and lipstick.

Black: The most frequent wearers of lip gloss and fragrance.

White: The most frequent users of foundation, with 43 percent of Caucasian makeup wearers using foundation every day."

Click here for the complete story.

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